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INTRODUCTION OF LITTLE HOIAN GROUP
The Soul of Vietnamese Boutique Hospitality

Little Hoian Group is a leading boutique hospitality group in Hoi An — a true symbol of Vietnamese hospitality, expressed through sincerity, kindness, and sophistication in every experience. Founded by Mr. Nguyen Van Tien, a man who has devoted more than two decades to Hoi An, the Group carries the mission of preserving heritage and celebrating Vietnamese identity through a boutique hospitality model rooted in local culture — where every detail and every smile tells a story.
“We don’t just build hotels — we create homes with the soul of Vietnam.”

HISTORY & DEVELOPMENT

The journey of Little Hoian Group began in 2012 with Little Hoi An Hotel & Spa, the first boutique hotel by the Hoai River that introduced a new concept to Hoi An tourism: a small hotel, yet filled with a big spirit.
From that foundation, Little Hoian Group has evolved into a complete boutique ecosystem, featuring signature architectural designs, 5-star personalized service, and experiences imbued with Vietnamese culture.
Over more than a decade, the Group has grown into a collection of beloved and acclaimed brands: Little Riverside – Allegro Hoi An – Little Oasis – Little Residence – and Little Faifo Restaurant.
Each property is a “heritage home”, where guests can feel the harmony between tradition and modernity, between luxury and simplicity, between sophistication and sincerity.

A peaceful coastal ancient town in the 21st century, Hoi An still stands the test of time to preserve its values and uniquity. The yellow weathered walls, the traditional lanterns, the sleepy riverbanks, the embroidered masterpieces or even the meticulously prepared dishes – all shelter and reminisce about the golden days. But it is not the whole story. It is claimed that the beauty of Faifo is waking from the long sleep and ready to take back the spotlight as the regional most attractive destination. Together with the charming lifestyle, Hoi An enjoys the proximity to Da Nang international airport and other UNESCO World Heritage sites like My Son Sanctuary, The Imperial City… Many explorers have become lifelong lovers of this ancient town, and the next journey is yours to claim.

CORE VALUES – VISION – MISSION

Core Values
Three pillars define the essence of the Little brand:
 • Honesty: Genuine service, wholehearted dedication in every action.
 • Kindness: Ethical behavior, putting people and community at the heart of everything.
 • Sophistication: Attention to detail — from design and service to emotion and atmosphere.

Vision
To become the benchmark of Vietnamese boutique hospitality, representing the spirit of Vietnamese graciousness on the global tourism map —
luxurious yet humane, elegant yet heartfelt.

Mission
To deliver experiences filled with the Vietnamese soul,
where every guest doesn’t just “stay,” but truly “feels” —
the warmth of people, the depth of culture, and the beauty of sincerity.

“Little Hoian Group — Where guests come to rest,
and leave with a piece of Vietnam in their hearts.”

LITTLE CULTURE

Little Culture is the soul of the Group, built upon three layers of values:
• Spiritual Awareness – Brightness: Stay kind, passionate, and devoted to the craft.
• Right Understanding – Integrity: Know the meaning of every task, act with purpose and authenticity.
• Beautiful Expression – Elegance: Embody beauty in attitude, space, and service style.
With the philosophy that “People are the heart of the brand,” Little Hoian Group nurtures a team not only skilled in their profession,but also inspired to share emotions and pride in what they do.
“Boutique is not about size — it’s about the soul of every Little person.” 
This is the official international introduction of Little Hoian Group, crafted in Luxury Boutique English — elegant, emotional, and authentic — ready to be used for all official communications, websites, brochures, or media publications.

Developing Through Numbers

Founded in 2012, Little Hoi An Group has grown into a trusted boutique hospitality brand with 6 hotels and over 500 rooms—rooted in culture, driven by care. Our motto: ” Heart of the locale ”

2012

Year
Established

6

Boutique
Hotels

500+

Room
Capacity

300+

Guests
Served

2012

Year
Established

6

Boutique
Hotels

500+

Room
Capacity

300+

Guests
Served